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Sometimes itís important to be in the news, sometimes itís better to stay out of the news.† Either way, public relations initiatives are a critically important component of an overall public affairs campaign.† Do you want to change minds?† Influence the thinking of a decision-maker?† Capture the attention of your market audience? Respond to an accusation?† Go on the attack?† Your story canít begin at 5pm when a reporter calls seeking a quote.† At that point, the story has been written.† Our firm can help you develop the strategy to establish the track record you need with media so that your story is told accurately and timely in support of your companyís goals.

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